Click, Click, Boom!

Type. Click. Click. Boom, you’ve arrived. So you’re perusing your computer monitor at breaking speeds; taking in a multitude of information in a place where gathering and organizing patterns has never been so easy – a true example of instantaneity at our fingertips. What are we capable of with just the click of a button? Uploading and downloading media – music, movies, textual data (strings of information); creating 3-D digital design solutions, integrating CGI into movies, editing of all kinds; even ordering food, drinks and other consumer products…the list can go on and on. How vast the possibilities are with something as simple as a click – what Anna Everett might call ‘click fetish’ (p.36, Cybercultures Anthology). She continues to say that ‘there must be some pleasure to be had – otherwise, why buy? Why buy the rhetoric of plenitude or the expensive machines and services of click culture?’ (p.36) I suppose the point of all of this is to ask ourselves, in terms of remediation and click theory:

Is something (not necessarily tangible) gained by partaking in ‘click culture’?

What happens if we choose to refute the digital world?

Is this a remediation of basic and complex decision making?

Choose a question, what are your thoughts?

Wanna do some clicking? Check out (if you haven’t already) “OMGUW” – but please don’t blame me if you don’t get your homework done because of it… :p

Link to OMGUW: <;



  1. The ‘click fetish’ couldn’t be more relevant or pertinent than on Wikipedia. Everett states that “digital media hypertexts promise an immersive bodily experience, but they also present a point-and-click fetish object of unlimited choice and sensory experience” (Everett 38). If you search one term, event, person, place, etc., not only are you given the information you are looking for, but also links to more and more. You can lose yourself completely floating from link to link to link. What happens next? Brand new information, pictures, and sometimes video and audio. This seemingly endless flow of information overloads our senses, particularly sight.

    She compares clicking on one link and radiating it from one to another to branches stemming from a tree (Everett 38). On Wikipedia, we are able to click on one link, move to another quite seamlessly, and repeat this process until we find the information we need or if we get bored. I think this means the process of decision making might just be changing. If we are unaware of a subject, all we have to do is type it into Google or Wikipedia and we’ll be lead to the answer. This means humans don’t need to use other sources to get knowledge, including books, lectures, or each other. Machines like computers and sites like Wikipedia therefore are there to do work for us. Here, we see machines, or at least an application found on the Internet on a machine, taking the place of a human.

    One thing to keep in mind though, especially with something like Wikipedia and the readily available information provided, is the authenticity of technology and machines. While Wikipedia is present and the majority of its content is accurate, we forget that the information present is input by humans. It can be added or changed by anyone at any time. My question now to you and/or others is, can we consider something like Wikipedia to be post-human at all when it’s made, monitored, and edited by humans?

  2. The connection between clicking and pleasure may be the minimal immediacy–that is, for the minimal amount of effort, you receive a maximal effect. That would explain the frustration of having to wait (either through the Mac rotating wheel or the PC hourglass), and the logic behind the old internet marketing axiom that the more times customers have to click, the less likely they are to bother.

    Related topic: clicking in games.


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